Selected Case Studies

Saga Publishing was looking for a way to engage more creatively with the half a million or more people who had previously expressed interest in the range of products and services offered by the Saga Group. The company wanted to turn its database of e-mail addresses into a significant business asset capable of generating editorial stories for Saga Magazine, promoting coverage for Saga in the wider media and testing the market for new products and services during their development phase.

Saga therefore commissioned Populus to build and operate what was to become Britain’s largest specialist panel of over-50 year olds. To date we have signed-up over 40,000 members among whom we run monthly polls. These cover a wide variety of topics from views on the Council Tax and long term care to how people spend their holidays and whether they would join a social networking site targeted at older people.