Case Studies

Saga was looking for a way to engage more creatively with the half a million or more people who had provided them with their email addresses. The company wanted to turn its database of email addresses into a significant business asset capable of generating stories about the views of the Saga generation in both Saga Magazine and in the wider media.

Saga therefore commissioned Populus to build and operate what was to become Britain’s largest specialist panel of over-50 year olds. To date we have signed-up over 40,000 members among whom we run monthly polls. These cover a wide variety of topics from views on the Council Tax and long term care to how people spend their holidays and whether they would join a social networking site targeted at older people.