About Us
What we do:
Populus provides intelligent research and informed insight for clients in the worlds of business, culture and politics through the application of intelligent research.
We specialise in stakeholder audits, providing insight and strategic advice for communications and government relations teams, but also offer clients a full range of research solutions - including surveys of the general public and hard to reach audiences.
Who we do it for:
Our research helps business leaders understand the reputation of their organisations and identifies the triggers that will help develop and sustain that reputation. Our research and insight provides essential context for the development of strategy, message and brand.
Our polls for The Times and other media organisations cast light on public attitudes to a vast array of political and social issues.
We provide politicians with insights into the thoughts and feelings of voters.
We help charities understand the factors that potential givers take into account when deciding whether to donate.
We work with PR agencies to provide robust research to support product and campaign launches.
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