Media Centre
Populus appoints Beattie McGuinness Bungay for ad brief
Beattie McGuinness Bungay (BMB) have won the account of Populus, the leading polling and insight company, to promote their online omnibus.
The campaign, targeted at the PR industry, focuses on their USP of offering free expert analysis with concise text to accompany the data tables - making it easier to turn numbers into stories.
Populus is best known as pollster for The Times and other high-profile media clients.
Michael Simmonds, Founder and Managing Director says,
“BMB have been fantastic to work with. They got to the heart of the brief immediately, distilled the core message and have been very creative about bringing it to life.”
Andrew McGuinness, Partner, BMB says,
“We’ve long held the view that the worlds of PR and advertising are coming together. Working with Populus on this brief allows us to cement our knowledge and add another terrific company to the stable of BMB Clients.”
The work will launch in PR Week on the 9th July 2010.
The campaign, targeted at the PR industry, focuses on their USP of offering free expert analysis with concise text to accompany the data tables - making it easier to turn numbers into stories.
Populus is best known as pollster for The Times and other high-profile media clients.
Michael Simmonds, Founder and Managing Director says,
“BMB have been fantastic to work with. They got to the heart of the brief immediately, distilled the core message and have been very creative about bringing it to life.”
Andrew McGuinness, Partner, BMB says,
“We’ve long held the view that the worlds of PR and advertising are coming together. Working with Populus on this brief allows us to cement our knowledge and add another terrific company to the stable of BMB Clients.”
The work will launch in PR Week on the 9th July 2010.
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