Media Centre

Populus has launched a new online omnibus which comes with analysis as standard and a per question price of just £295.

Populus, best known for its high profile media work, has launched a weekly, online omnibus with a 2,000 sample. Questions on the omnibus cost just £295 each and there is no entry fee. An analysis of the data, highlighting the key findings, is provided free along with full data tables and standard demographic breaks. The Populus Omnibus is one of the most competitively-priced products available.

Founded in 2003, the firm has a strong reputation among journalists for its robust, intelligent polling. Populus already conducts a significant amount of polling for the PR industry and also directly for a number of media clients.

Andrew Cooper, founder and strategic director, said, “Populus has always provided industry leading levels of service. When we were developing our omnibus it was apparent that too often clients are simply given data tables and left to work out what they mean. Our new online omnibus product addresses this by providing an analysis highlighting the key findings. We provide the analysis so clients can get on doing their job instead of finishing off ours.”