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There are over 20 million over-50s in the UK. That’s one in three people.

Collectively they are responsible for 40% of total spending and hold 60% of all savings. Yet there are few sources of detailed insight into their purchasing behaviour and attitudes.

FIFTY+ enables clients better to understand and respond to the attitudes and behaviours of today’s over-50s. Gaining strong insights into this group allows clients to make decisions using intelligent insight sourced from robust sample sizes. It also allows clients to develop product ideas and test messages or take a one-off snap shot of consumer opinion.

Quick and flexible fieldwork means that results can be delivered in timeframes that match our clients’ needs. Clients may ask both closed and open questions allowing much more information to be captured. Simple tables or increased levels of analysis are available to suit the level of depth required.

For more information about FIFTY+ please click here.  Alternatively, please contact Karan Chadda at kchadda@populus.co.uk or by phone on 020 7253 9900.