At noon on the day of the EU referendum, Populus released a prediction poll. Strikingly this showed a slightly larger lead than any other published poll – and therefore turned out to be furthest from the result.
In our latest research report ‘The sluggish, the savvy and the downright promiscuous – the truth about energy customer behaviour’, we explore how factors like service, price and incentives affect energy supplier loyalty and to what extent.
Research findings for WWF-UK reveal 18-34 year olds are more likely to eat at restaurants where they are told about how their food arrived on their plate.
Traditional print journalism may be facing many existential challenges, but our research has revealed a number of simple steps that publications can take to safeguard their future.
Populus analytics team developed a tool to help clients get a clear picture of the overall national result earlier than media projections. Our model predicted that Leave was likely to win by around 2am.
Andrew Cooper discusses the possibility that a random sample of voters can predict the outcome of elections as well as, or better, than traditional polls.
Are food companies right to be worried about the Chancellor's plans to introduce a sugar tax in 2018?
The Brexit vote is history. A closed or open Britain is the defining battle now, says Populus co-founder Andrew Cooper.
In a month dominated by EU referendum news, few business stories break into the consciousness of the UK population.
We asked MPs to tell us which Remain / Leave politicians they thought were the most effective at putting across their argument during the campaigns.
While trust and confidence in charities has fallen, our research for the Charity Commission reveals that showing evidence of impact is the solution.