Are consumers influenced by online reviews? Do reviews have the power to make or break product sales? Our latest consumer study reveals what retailers can be doing to harness the power of customer feedback.
Populus is delighted to announce that our fantastic fieldwork and data collection partner Populus Data Solutions has picked up the MRS Operations Award for Best Data Solution for the second year running.
Featured in this month's PR Week, Populus Managing Director Rick Nye argues that the level of public anger at big businesses failing to put their house in order helped to drive Brexit.
According to new Populus research for Visa, the number of European consumers regularly using mobile devices to make payments has tripled in the past year.
Online reviews play a big part in shaping public opinion of businesses and brands. Here we discuss how businesses can use reviews to improve their reputation, as well as their products and services.
Samsung has joined an unwelcome club of companies that have suffered from high-profile and prolonged product recalls. Did they go the right way about handling the crisis?
In September, long running business stories including the sad demise of BHS and the continuing problems at Sports Direct are again recalled by Britons. However, the biggest business story of the month belongs to Apple.
We are delighted to announce a number of promotions across our research teams.
Despite the uncertainty generated by the historic vote to leave the European Union on 23 June this year, new Populus opinion polling for the Institute for Government reveals that people are relatively hopeful about government.
According to new research for comparethemarket.com, 4.5 million credit or debit cards were cancelled in the last 12 months as a result of cyber attacks.
According to a new report published by Sainsbury's, every year British households throw away an astonishing 7 million tonnes of food, 4.2 million tonnes of which could be saved. Our research reveals the factors leading to this wasteful behaviour.