About

Populus
Northburgh House
10 Northburgh Street
London EC1V 0AT

Tel: +44 [0]20 7253 9900
Fax: +44 [0]20 7253 9911

Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Populus Perspective   |   April 16

What Londoners really think of the front-runners in the London mayoral election

Rich, untrustworthy, good for London, out of touch: Londoners give us their verdict on Zac Goldsmith and Sadiq Khan.

Reputation & Strategy   |   March 16

Polls apart

An investigation into the differences between phone and online polling for the UK’s EU membership referendum

Reputation & Strategy   |   April 16

MPs name The Scottish Play their favourite for Shakespeare's 400th anniversary

As well as asking MPs to name their favourite of this famous Elizabethan's plays, we found out what our panel thinks about the amount of British history being taught in schools.

Reputation & Strategy   |   Apr 16
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MPs concerned about payments of pharmaceutical companies to healthcare professionals

Will a self-regulation approach be enough to safeguard public confidence in the relationship between Big Pharma and healthcare professionals?

Reputation & Strategy   |   Apr 16
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What will it take to restore trust in capitalism?

Writing in City A.M, Vince Cable, Stephen Kinnock and Populus Co-Founder Andrew Cooper argue that restoring trust in capitalism means moving beyond ideology.

Omnibus   |   Apr 16
Activity-labelling-02

Health experts make the case for “activity equivalent” food labelling

Could giving consumers an immediate link between the energy content of foods and the exercise required to work it off help to reduce obesity?

Omnibus   |   Apr 16
Charities-per-household-06

Almost all households use a charity service

98% of households now use a charitable service according to new Populus research commissioned by the Charities Aid Foundation (CAF).

Populus Perspective   |   Apr 16
PR-Week-Article-06

The businesses, organisations and individuals earning props from Parliament

Populus asked its panel of 250 MPs to tell us which organisations and individuals are getting it right when it comes to building trust and gaining support from politicians.

Populus Perspective   |   Apr 16
Podium

Business Top Ten Most Noticed - March 2016

A reputation expert's take on the last month's business news. Indignation over tax avoidance continues to simmer.

Omnibus   |   Apr 16
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Waking up to the health benefits of sleep

New Populus research for the Royal Society for Public Health (RSPH) reveals the UK public is under-sleeping by an average of almost an hour every night.

Reputation & Strategy   |   Mar 16
Business journos voice

Business journalists call for business leaders to speak out on the EU

We asked 40 of the most senior business journalists from national print and broadcast media to share their views on the potential impact of Brexit.

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