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Populus was formed with a simple idea in mind: in order
to succeed, organisations, businesses and brands must first understand what matters most to the people who matter
most to them.

Business & Consumer Insight   |   May 16

Price, service and switching: the truth about energy customer behaviour

In our latest research report ‘The sluggish, the savvy and the downright promiscuous – the truth about energy customer behaviour’, we explore how factors like service, price and incentives affect energy supplier loyalty and to what extent.

Populus Perspective   |   June 16

Final referendum poll

At noon on the day of the EU referendum, Populus released a prediction poll. Strikingly this showed a slightly larger lead than any other published poll – and therefore turned out to be furthest from the result.

Omnibus   |   June 16

Millennial diners on the look-out for meat-free options and ethical standards

Research findings for WWF-UK reveal 18-34 year olds are more likely to eat at restaurants where they are told about how their food arrived on their plate.

Business & Consumer Insight   |   Aug 16
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Smart meters: the verdict

The latest Smart Energy Outlook survey for Smart Energy GB, the campaign for the UK smart meter rollout, reveals 79% of people would recommend a smart meter to others.

Reputation & Strategy   |   Aug 16
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The public versus parliamentarians: What do they think of regulation?

In the last of our posts on regulation, we focus on public confidence in various industries and how much regulation they feel is needed. Perhaps unsurprisingly, the general population are less trusting than MPs.

Reputation & Strategy   |   Aug 16
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Watching the watchmen: Parliamentarian opinion on regulators

Further insights from our research into UK regulators reveal MPs' views on the effectiveness, funding and remit of the industry watchmen.

Populus Perspective   |   Aug 16
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Business Top Ten Most Noticed - July 2016

Populus's reputation expert David Racadio discusses why Brexit isn't an excuse for poor business performance just yet, and what Sports Direct owner Mike Ashley needs to do if he's ever going to recover from his recent "reputational mauling". 

Reputation & Strategy   |   Aug 16
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Where next for regulation? MPs’ views on industry and regulation

The first of a series of posts that look at UK industry regulators reveals that MPs' trust in the gambling and energy sectors is flagging.

Business & Consumer Insight   |   Jul 16

Qualitative insights breathe new life into print industry

Traditional print journalism may be facing many existential challenges, but our research has revealed a number of simple steps that publications can take to safeguard their future.

Populus Perspective   |   Jul 16

The Populus EU referendum result prediction model

Populus analytics team developed a tool to help clients get a clear picture of the overall national result earlier than media projections. Our model predicted that Leave was likely to win by around 2am.

Populus Perspective   |   Jul 16

The EU referendum and the wisdom of crowds

Andrew Cooper discusses the possibility that a random sample of voters can predict the outcome of elections as well as, or better, than traditional polls.

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